What makes this month’s issue of Entertainment Weekly so special? Not smoking-hot soccer mom Tina Fey vamping on the cover. The reason is inside: A 2.3-inch LCD screen insert that runs live video and tweets for the CW Network’s (not so) fresh lineup of shows. Wait, that’s not an ad. That’s a smartphone! That’s right, a bona-fide 3G android device. For the cover price of $3.95, you’re getting a cellphone along with your Hollywood news. Whoa. (via Entertainment Weekly Mag Has A Smartphone Bound In — If You Can Find It)
My wife called me the other day saying she was with someone who wanted to talk to me. It was our Furby. I knew then that our life had changed. The new generation of the 1990s fad has found a way to tap into what should be a much bigger trend: attachment marketing.